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The Social Media Marketing Blog: Why Apple & Google Win - and Your Company Doesn’t
via scottmonty.com
This is something I agree with wholeheartedly and one of the things I preach to all of my clients. Find elegant solutions to problems. When people think the MacOS looks like it doesn’t have the features, because the functions aren’t immediately noticeable, I point out that it’s an uncluttered simple interface that can be utilized in a basic fashion. Yet MacOS is enormously powerful and just required bit deeper inspection to find all the advanced functionality. Those functions stay out of your way until you’re ready to access them.
