Good News - Windows 7 Commercial (via WindowsVideos)
Wow, Microsoft’s amazing marketing department has done it again! They’ve used the same cute little girl in ads to highlight, um, what exactly?
Seriously, this may go down in history as one of the worst advertisements ever. It’s cute, but doesn’t really say anything. I’m surprised that Microsoft is using this breakthrough ad agency and all they come up with is crap like this. I’m thinking this agency is not well suited to do tech ads—perhaps fast food is their best forté.
Additionally, I feel Microsoft’s marketing messages are all over the place. Shouldn’t the laptop hunter ads be somehow related to the Windows 7 campaign? Why would you deviate almost entirely from another campaign on the same product? Running two concurrent campaigns is confusing and wasteful, as each ad radiates in ways that do not combine the brand’s message. Weird to me.
